“Our company culture, or what we have always referred to as “coolture”, is expressive yet classy, and engaging yet personable. Our marketing and branding reflects all of that and so much more, which draws our professionals’ eyes and piques their interest,” explained Vinnie Tracey, president of Realty ONE Group Affiliates. “Our branding is eye-catching and fun because that truly reflects who we are as a company. If it isn’t fun, there’s no sense in us doing it.”
Realty ONE Group’s marketing collateral features images of their real estate professionals in dynamic poses, and the use of gold brush strokes, 3D, and animation, illustrating the brand’s energetic company culture and complementing the brand’s core values, mission and messaging.
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